The Story of alanünü

alanünü was never meant to be just a bedding brand.

It began with two babies - Vera and Sebby - born just one month apart in the same Toronto neighbourhood. Their moms, Tina and Lovell, soon became inseparable friends, bound by the shared joy of motherhood and the same heartfelt wish: to give their children the softest, safest, and most balanced rest possible.

Their friendship carried the echoes of two worlds. Tina carried the memory of Jiang’nan’s water towns, where mulberry trees and silk have been treasured for centuries. Lovell cherished the timeless comfort of cashmere, a fabric that held warmth like a gentle embrace. Together, they dreamed of bringing these natural treasures into North American homes, re-imagined for modern families who value wellness, balance, and simplicity.

alanünü - meaning “my beloved baby” in their hometown dialect - was born not out of business plans, but out of love. Every duvet and blanket is more than fabric; it’s a piece of their story, stitched with heritage and guided by the belief that children grow best when curiosity and calm live in balance.

This is only the beginning. The world of alanünü continues to grow - through the joyful adventures of Sebby and the thoughtful wisdom of Vera. Their story is the heart of Willowmere Valley, where nature, comfort, and discovery weave together into a place of balance and belonging.